Taking car rental booking from five steps to three.
- Type
- Checkout, web
- Role
- Product design, checkout
- Result
- Conversion up 5% in testing
Neil McArdleSenior Digital Product Designer@ Avis Budget Group, London, UKSenior Digital Product Designer @ Avis Budget GroupTaking car rental booking from five steps to three.
A peaceful place for authors to write their most thoughtful work.
Be inspired to design your next book cover.
Wireframe from your phone.









Covers for new editions of three classic books.
Experiments and things I make for fun.
Inspired by @Moore, I built a simple SpeakUI demo showcasing how Jev, TypeSafe AI’s new fast decision model, makes voice-driven design edits feel almost realtime. Demo played on Dive Radio’s Just-in-Time Interfaces episode by @designertom and @ridd_design, 24 September 2026.
N mark that scatters and reforms.
ExploreInspired by Neuma by @krispuckett
A 3D Game Boy as navigation for my portfolio.
ExploreRemixed from Numa’s Game Boy on Jig
Put on some neilmcardle.com sounds
ExploreMade with Colorfigures by April Zhu
A self-healing console that spots a broken checkout and ships the fix.
Explore

Oil on canvas, 23 × 30 cm
Private collection
From the Tree is an oil painting inspired by the New Testament text Acts 13:29. There Luke describes what happened to Jesus immediately after His death on the cross:
When they had carried out all that was written concerning Him, they took Him down from the cross and laid Him in a tomb.
But, God raised Him from the dead.
Oil on canvas, 23 × 30 cm
Private collection
The Hour at Hand is an oil painting based on the New Testament text Matthew 26:45. There Matthew describes how, after praying, Jesus approached the sleeping disciples in the Garden of Gethsemane:
Then He came to the disciples and said to them, "Are you still sleeping and resting? Behold, the hour is at hand and the Son of Man is being betrayed into the hands of sinners."
The hour of Jesus' betrayal had come.