Privacy Policy
Last updated: 14/07/2026
This policy covers neilmcardle.com. makeEbook has its own privacy policy.
1. Who is responsible for your data
The data controller for neilmcardle.com is Neil McArdle, a sole trader based in London, England, operating under UK GDPR. You can reach me at neil@neilmcardle.com.
2. What I collect
- When you contact me: your email address and whatever you choose to put in your message.
- If you subscribe: billing details handled by Stripe. Stripe processes your payment and card data directly; I never see or store your full card number.
- Automatically: aggregate, anonymous page-view statistics through Vercel Analytics, which is cookie-less and does not identify you or track you across sites.
3. Legal bases
I process contact data to respond to you and to perform or enter into a contract (Article 6(1)(b) UK GDPR). I use aggregate analytics on the basis of legitimate interest in understanding and improving the site (Article 6(1)(f)). Any advertising or measurement cookies are used only with your consent (Article 6(1)(a)).
4. Who I share it with
I do not sell or rent your data. I share it only with the providers that run the site and the business: Vercel (hosting and cookie-less analytics) and Stripe (payments). Where you have consented to advertising cookies, measurement data is shared with Google. I also disclose data where the law requires it.
5. Cookies
- Necessary: a small cookie that remembers your cookie-consent choice so you are not asked repeatedly.
- Analytics: Vercel Analytics is cookie-less, so it sets nothing on your device.
- Advertising and measurement (consent only): set only if you accept through the cookie banner, and removed when you withdraw consent. Until you consent, no advertising cookies are set and no identifiers are sent to Google.
6. Retention
I keep correspondence for as long as needed to handle your enquiry and any resulting work, plus a reasonable period for legal and accounting purposes. Billing records are kept for six years as UK tax law requires. You can ask me to delete your data at any time, subject to those obligations.
7. Your rights
Under UK GDPR you have the right to access, correct, delete, restrict, or object to the processing of your personal data, the right to data portability, and the right to withdraw consent at any time. To exercise any of these, email me and I will respond within one month.
8. International transfers
Some providers (Vercel, Stripe, Google) may process data outside the UK. Where they do, transfers are protected by mechanisms such as the UK Addendum to the EU Standard Contractual Clauses or the UK Extension to the EU-US Data Privacy Framework.
9. Complaints
If you are unhappy with how I handle your data, please tell me first so I can put it right. You also have the right to complain to the Information Commissioner’s Office at ico.org.uk.
10. Changes
I may update this policy from time to time. The date at the top shows when it was last changed.
11. Contact
For anything about this policy or your data, email neil@neilmcardle.com.